Slide 1©2004 Prentice Hall16-1 Chapter 16: International Marketing International Business, 4 th Edition Griffin & Pustay Slide 2 ©2004 Prentice Hall16-2 Chapter Objectives_1…

Slide 1$$$Promotion & Funding$$$ Brian Tuck, OSU, J Lee Miller, PSU Slide 2 Wasco County Mix of Rural/Urban 25k (15-13,000) 2400 sq. miles Ag., Forestry, Fishing Ag.,…

1. Chapter 16International MarketingCopyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 16 - 1 2. Learning Objectives• Characterize marketing…

1. Chapter 16International MarketingCopyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 16 - 1 2. Learning Objectives• Characterize…

Slide 1 Promotion Issues Slide 2 Legal challenges Taxes Language Barriers Cultural issues Media Limitations Slide 3 Legal Challenges Comparison advertising may be prohibited…

16-* chapter 16 International Marketing International Business, 6th Edition Griffin & Pustay Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall 16-* 16-*…

Chapter Objectives 1 Characterize the nature of marketing management in international business Discuss the basic kinds of product policies and decisions made in international…

Speakers: Khatereh Calleja, JD Senior Vice President, Technology and Regulatory Affairs Sandra Cohen Kalter, Vice President and Chief Regulatory Counsel, Medtronic Geoffrey…

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