Slide 1Chapter 2- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Two Company and Marketing Strategy Partnering to Build Customer Relationships…

Slide 1 Chapter 2- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Two Company and Marketing Strategy Partnering to Build Customer Relationships…

Slide 1 Global Edition Chapter Two Company and Marketing Strategy Partnering to Build Customer Relationships Copyright ©2014 by Pearson Education Slide 2 Company and Marketing…

Slide 1 Company and Marketing Strategy Partnering to Build Customer Relationships Chapter 2 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON Slide 2 1 Companywide…

Slide 1 2- 1 A Presentation by EHFAZ for MKT 202 Chapter 2 What is the purpose of Marketing? Value Value (creating profitable relations) Slide 2 2- 2 A Presentation by EHFAZ…

Slide 1 2- 1 Chapter Two Company and Marketing Strategy Partnering to Build Customer Relationships Slide 2 2- 2 Companywide Strategic Planning Strategic planning is the process…