472 SCIENTIFIC AMERICAN Cognitive Dissonance by Leon Festinger SCIENTIFIC AMERICAN OCTOBER VOL. 207, NO. 4 1962 PP. 92-102 PUBLISHED BY W. H. FREEMAN AND COMPANY 660 MARKET…

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This page intentionally left blank ANALYSIS OF VARIANCE DESIGNS One of the most fundamental and ubiquitous univariate methodologies employedbypsychologists andother behav-…

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