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1. Copyright © 2015 Pearson Education, Inc. Learning Objectives • Understand the consumer market and the major factors that influence consumer buyer behavior. • Identify…

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Intro to Marketing Consumer Markets V.S. Business Markets Consumer buying behavior: Refers to the buying behavior of people who buy goods and services for ________ use. These…

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By: Agung Utama Analyzing business markets and business buying behavior What is organizational buying? Organizational buying: decision making process by which formal organizations…

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Marketing Management â 12th Edition â Kotler/Keller Part 3: Connecting with Customers Chapter 7: Analyzing Business Markets Chapter 7: Analyzing Business Markets GENERAL…

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1. WHAT IS MARKET ? 2. MARKET PLACE WHERE ORGANIZATION PURCHASE RAW MATERIALS AND COMPONENTS OF OTHER PRODUCTS FOR THEIR RESALE OR FOR USE IN MANUFACTURING OTHER PRODUCTS…

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Business to Business Marketing Lecture 19 By Natasha Lamb Assignment y Explain the differences in marketing products and services to organizations rather than consumers.…

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1. © Kotler, Keller, Marketing Management 7-1 CONNECTINGCONNECTING WITH CUSTOMERS PART 3 2. © Kotler, Keller, Marketing Management 7-2 ANALYZINGANALYZING Business Markets…

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Purchasing Policy and Procedures Purchasing Policy Overview The term policy includes all the directives that designate the aims and ends of an organization and the appropriate…