Documents Copyright © 2012 Pearson Canada Inc.8 - 1 Developing and Managing Products and Services Chapter 8.

Slide 1 Copyright © 2012 Pearson Canada Inc.8 - 1 Developing and Managing Products and Services Chapter 8 Slide 2 Copyright © 2012 Pearson Canada Inc.8 - 2 What is a Product?…

Documents Chapter 7: Product Planning and Strategies. What is a Product? It is a set of tangible and...

Chapter 7: Product Planning and Strategies What is a Product? It is a set of tangible and intangible attributes, including packaging, colour, price, quality, and brand, plus…