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Education EBP 1014 Ch. 01

1. Welcome to the World of Marketing Creating and Delivering Value 2. Chapter Objectives Understandwho marketers are ,where they work , and marketing’srolein the firm Explainwhat…

Education Chapter 13

1. ** Evolution of Marketing* • Production Era - Up to early 1900s • Selling Era - 1920s-1950s • Marketing Concept Era - 1950s - 1980s • Customer • Service •…

Documents Advanced Marketing Session #1 INTERNATIONAL MARKETING.

Slide 1Advanced Marketing Session #1 INTERNATIONAL MARKETING Slide 2 Agenda: 1.Review over general marketing 2.International marketing definition 3.Factors affecting economy…

Technology Pitch Johnson Opens TEC International Startup Conference (Dec 6,2011)

1.TEC International Startup Conference December 6 th2011 Pitch Johnson Asset Management Company, Palo Alto2. ENTREPRENEURSHIPANDECONOMIC FREEDOM Entrepreneurs Introduce Revolutionary…

Business Introduction To Marketing Management

1. Introduction to Marketing Management Professor Charles D. Schewe 2. The Nature of Marketing What is the Purpose of Marketing? Satisfaction Satisfaction is a person’s…

Documents Business management marketing presentation us

1. Adam Smith 2. The Wealth of Nationsis the masterpieceof the Scottish economist and moral philosopher  Adam Smith . It was first published in 1776. 3. Factors Of Productions.…

Marketing Experiences The 7th Era of Marketing

Carla Johnson Speaker. Strategist. Storyteller. @CarlaJohnson 2 Carla Johnson @Carla Johnson 3 Whereâs Marketing Headed? @Carla Johnson 4 70% of Millennials have FOMO Prefer…

Marketing Marketing (Principles of Tourism II)

MARKETING DTC Principles Tourism II by: ellen castillo Unit Objectives: ⢠Explain the basic concepts of marketing ⢠Identify the special dimensions of marketing different…

Marketing Experiences: The 7th Era of Marketing

1. Carla Johnson Speaker. Strategist. Storyteller. @CarlaJohnson 2. 2 Carla Johnson @Carla Johnson 3. Where’s Marketing Headed? @Carla Johnson 4. “Companies are increasingly…

Documents Lecture 10 Marketing and Ethics Dr. Lucy Ting [email protected].

Slide 1Lecture 10 Marketing and Ethics Dr. Lucy Ting [email protected] Slide 2 Agenda Morality and Ethics –Define the Scope What is Marketing? –Marketing Evolution…