1. Welcome to the World of Marketing Creating and Delivering Value 2. Chapter Objectives Understandwho marketers are ,where they work , and marketing’srolein the firm Explainwhat…
1. ** Evolution of Marketing* • Production Era - Up to early 1900s • Selling Era - 1920s-1950s • Marketing Concept Era - 1950s - 1980s • Customer • Service •…
1. Introduction to Marketing Management Professor Charles D. Schewe 2. The Nature of Marketing What is the Purpose of Marketing? Satisfaction Satisfaction is a person’s…
1. Adam Smith 2. The Wealth of Nationsis the masterpieceof the Scottish economist and moral philosopher Adam Smith . It was first published in 1776. 3. Factors Of Productions.…
Carla Johnson Speaker. Strategist. Storyteller. @CarlaJohnson 2 Carla Johnson @Carla Johnson 3 Whereâs Marketing Headed? @Carla Johnson 4 70% of Millennials have FOMO Prefer…
MARKETING DTC Principles Tourism II by: ellen castillo Unit Objectives: ⢠Explain the basic concepts of marketing ⢠Identify the special dimensions of marketing different…
1. Carla Johnson Speaker. Strategist. Storyteller. @CarlaJohnson 2. 2 Carla Johnson @Carla Johnson 3. Where’s Marketing Headed? @Carla Johnson 4. “Companies are increasingly…
Slide 1Lecture 10 Marketing and Ethics Dr. Lucy Ting [email protected] Slide 2 Agenda Morality and Ethics –Define the Scope What is Marketing? –Marketing Evolution…