Electronic word of mouth (eWOM) How eWOM platforms influence consumer product judgement Michigan State University Mira lee Seounmi Youn Emerson College This study explores…

FMCG Companies In The Social Media Era Need To Pay Close Attention To Their Customers With the power of social media at their disposal, the behavior of consumers in the FMCG…

The New Value of Digital Music:Is Ownership Still Important to the Record Industry? Joseph S. Szczepaniak 09039728 Masters in Music Industry Management London Metropolitan…

How does traditional media compare to social media as a driver of response, engagement and sales? This case study explores these differences and that influencers can in fact…

1. They Finally Bought Something, Now What Do I Do? Strategies for Post-Purchase Communications Brian Rants, Director of Business Development @dmxengage 2. Under the Marketing…

1. A Feasibility Analysis for a Fixed MRI Unit Amy Everage Hendrickson University of Kentucky Martin School of Public Policy and Administration Masters of Healthcare Administration…

EXECTIVE SUMMARY For making the marketing plan of any fictitious product we have selected Junaid Jamshed Pvt. Ltd. The product which we have selected is Junaid Jamshed s…

1. Outnumbered 3 to 1I decided to be generous and allowed my husband to experience these insoles. The minute I opened them once they arrived- I regretted that move. These…

Start with a Mobile Optimized Website in 2012 For customers – depending on their smartphones for news, research, shopping, social, product review, etc has become second…

1. The SXU Library and Information Literacy Professional Development Day 2008 2. Purpose of the Session Provide faculty with an overview of the information-literacy skills…