Chapter 30 Product Planning Section 30.1 Product Planning, Mix, and Development Section 30.2 Sustaining Product Sales Product Planning, Mix, and Development Objectives Describe…
Slide 1 Chapter 30 Product Planning Section 30.1 Product Planning, Mix, and Development Section 30.2 Sustaining Product Sales Product Planning, Mix, and Development Objectives…
Slide 1 Product Planning, Mix, and Development Objectives Describe the steps in product planning Explain how to develop, maintain, and improve a product mix Key Terms product…