Education Pricing stratergies

1. MARKETING MANAGEMENT Developing Pricing Strategies andPrograms 2. Factors Affecting Price Decisions Internal Factors External FactorsNature of the market Marketing Objectives…

Documents Chapter 11 Pricing Strategies. New Product Pricing Strategies Market Skimming Setting a High Price....

Slide 1 Chapter 11 Pricing Strategies Slide 2 New Product Pricing Strategies Market Skimming  Setting a High Price for a New Product to “Skim” Maximum Revenues layer…