1. Definitions of marketing ‘ Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably’ The Chartered Institute…
1. The Product Market Portfolio (B.2.2) Creating and Presenting Strategic Plans Part 1 of 2 2. •Competitive position: leader or follower? •Scale: value to portfolio?…
1. Defining the Business (B.2.1.) Creating and Presenting Strategic Plans 2. What are these products? • Camera? • Mobile telephone? •Computer? • Shampoo? • Beer?…
Slide 1Presented by: Linda Varrell, APR Marketing for the Future Northern NE School of Banking #NNESB2015 October 27, 2014 Slide 2 Today’s Session Understand the Role of…