1. 2. Product Design Pricing and Strategies 3. Chapter Objectives Differentiate between a product item andproduct line. Classify products as consumer goods or business…
Chapter 11 MR2100 * MR2100 (C) Paul Tilley 2010 * MR2100 (C) Paul Tilley 2004 From Developing A New Product to Managing the Product Chapter 10 focused on the development…