Education Kotler pom13e instructor_08

1. Chapter Eight Product, Services, and Brands:Building Customer Value 2. Product, Services, and Branding Strategy What Is a Product? Product and Services Decisions Branding…

Business Module 5 product and service marketing

1. Chapter Eight Product, Services, and Brands Building Customer Value 2. Product, Services, and Branding Strategy What Is a Product? Product and Services Decisions Branding…