Documents Chapter 8 Create the Product. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall8-2....

Slide 1 Chapter 8 Create the Product Slide 2 Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall8-2 Chapter Objectives  Articulate the value proposition…

Documents Creating the Product. 2 Chapter Objectives layers of a product classifications of products...

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