1. Marketing Philosophy The Production Concept The Product Concept The Selling Concept-------------------------------------------------------- The Marketing Concept…

1. Introduction to Marketing Good Marketing is not an accident but theresult of careful planning and execution . 2. What is Marketing?• Social definitionA societal process…

1. MARKETING 2. Definition The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in…

Slide 1Copyright © 2003 Prentice-Hall, Inc. 1-1 MANAJEMEN PEMASARAN Asmai Ishak Program Magister Manajemen Universitas Islam Indonesia Slide 2 Copyright © 2003 Prentice-Hall,…

1. MARKETING CONCEPTS 1 Course: MBA-I Subject: MARKETING MANAGEMENT - 1 Unit: I 2. 2 Production Concept The philosophy that consumers will favour products that are available…

1. Review Lecture 1.5  Assignment 9:  Research and identify at least 20 specific cases where your school might need help from a marketing expert.  Lecture Review…

Slide 1 © 2002 Pearson Education Canada Inc. 1-1 principles of MARKETING Chapter 1 Marketing in a Changing World: Creating Customer Value and Satisfaction Slide 2 © 2002…

Slide 1 MARKETING MANAGEMENT Slide 2 Why do we need to learn marketing management ? Slide 3 Can you sell these products Easily ? Slide 4 How about these products? Slide 5…

1. VALUE AND SATISFACTION• Value = Perceived(Tangible benefits + intangible benefits)Cost• Dairy Milk = Perceived (Good chocolate + nostalgic brand)VFM Price• Bournville…