Business Tribal

1. 2 Humanizing Big Data 2 Presented by: Ken Nelson Vice President, Business Development, Exponential @exponentialinc | #advertisingintelligence 2. 3 Company overview •…

Documents Chapter 12 Developing and Managing Brand and Product Categories Principles of Contemporary Marketing...

Slide 1 Chapter 12 Developing and Managing Brand and Product Categories Principles of Contemporary Marketing Kurtz & Boone Slide 2 CHAPTER 12 Developing and Managing…