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PowerPoint Presentation Product, Services, and Branding Strategy 8 - 1 Definitions Product Anything offered to a market for attention, acquisition, use, or consumption that…

Documents MARKETING MANAGEMENT 14 th edition 12 Setting Product Strategy KotlerKeller.

MARKETING MANAGEMENT 14th edition 12 Setting Product Strategy Kotler Keller CHP: 9&12&13&20-* At the heart of a great brand is a great product CHP: 9&12&13&20-*…