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Slide 1 The Management Problem versus the Marketing Research Problem Slide 2 What is Marketing Research? Why do Organizations Need Market Research? What sort of information…

Documents Chapter Two. 1. Importance of Defining the Problem 2. The Process of Defining the Problem and...

Slide 1 Chapter Two Slide 2 1. Importance of Defining the Problem 2. The Process of Defining the Problem and Developing an Approach Slide 3 Figure 2.3 The Problem Definition…