Marketing Brands vs private labels

1. Brands VS Private Fighting To Win Labels -Yash Patel IIT Madras 2. Most Likely perceived as: Best Brand Worth More Trust Worthy Original Down to Earth High Quality Most…

Marketing Brands versus private labels : Fighting to win

1. B R A N D S V S P R I VAT E L A B E L S F I G H T I N G TO W I N 2. The battle is still on… 3. Private labels in the United States command higher unit shares than the…