1. Mid Term Exam • Covers all material from course. • Lecture and reading • At least 1 sample script to correct or write. 3 Mysterious Symbols L R D C B A Unit 5 Basic…
Slide 1Write the Right Stuff – News Releases that work Peter Aitchison, Media Relations Manager Slide 2 Get to know the Media Relations Team Susan Stewart, Director of…
Slide 1Planning the Promotion Advertising and Sales Promotion 1 Public Relations and Personal Selling Slide 2 Chapter Objectives Define event marketing. Explain promotion…