1. 18 Managing Mass Communications 1 2. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 18-2 Chapter Questions What steps are required in developing…
Slide 1 18 Managing Mass Communications 1 Slide 2 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 18-2 Figure 18.1 The Five M’s of Advertising Slide…
Slide 1 APPLIED MARKETING STRATEGIES Lecture 30 MGT 681 Slide 2 Strategy Formulation & Implementation Part 3 & 4 Slide 3 Promotion Strategies Slide 4 Lecture Agenda…