Documents Leading the Automation of Advertising The Exchange API Your Name here…

Slide 1 Leading the Automation of Advertising The Exchange API Your Name here… Slide 2 The Problem Every seller has under- monetized inventory Demand for every impression…

Documents testing2

I. Ad buyer will start at the agency A. Agency uses their trading desk to buy ads on an exchange 1. Or might use a DSP a) DSP might take data from a DMP, combine it w/Exchange…