Documents Pricing Strategies. What is Price? Price the amount of money charged for a product or service...

Pricing Strategies What is Price? Price ğ the amount of money charged for a product or service (narrowest sense) Price ğ the sum of all the values that consumers exchange…

Documents Copyright © 2009 Pearson Education Canada11-1 Chapter 11 Developing Product and Pricing Strategies....

Chapter 11 Developing Product and Pricing Strategies What Is Marketing? Individual objectives Organizational objectives Conception Pricing Promotion Distribution Ideas Services…

Documents Product Price Place Promotion The Marketing Mix.

Product  Price Place  Promotion The Marketing Mix Product Development Product Design 1. Form – What the product looks like Eg. Honda Civic vs. Ford Windstar…