1. JULY 20TH TED ROGERS SCHOOL OF MANAGEMENT, RYERSON UNIVERSITY ProductCamp 2013 www.productcamptoronto.wordpress.com 2. Why Price Matters 3. Impact of Price 4. Price Orientation…
Slide 1 10 & 11 Course: Mkt 202 Lecturer: NNA Chapter Slide 2 The amount of money charged for a product or service; the sum of the values that customers exchange…