Documents Chapter 18 Pricing Concepts Principles of Contemporary Marketing Kurtz & Boone.

Slide 1Chapter 18 Pricing Concepts Principles of Contemporary Marketing Kurtz & Boone Slide 2 CHAPTER 18 Pricing Concepts Chapter Objectives 1.Outline the legal constraints…

Documents Chapter 18 Pricing Concepts

Chapter 1 Chapter 18 Pricing Concepts Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. 1 Objectives Outline the legal constraints…