Marketing How should a company set prices initially for products or services

1. SETTING THE PRICE 2. GUIDELINES TO BE FOLLOWED: 1.SELECTING THE PRICING OBJECTIVE 2.DETERMINING DEMAND 3.ESTIMATING COST 4.ANALYZING COMPETITORS’ COST,PRICES AND OFFERS.…

Documents Ch 14 Setting Price

1. MARKETING Conceptsas applied in the Ateneo MBANathania Marija T. VilloncoAteneo Graduate School of BusinessMay 10, 2013www.nathaniavillonco.blogspot.com 2. OutlineMaster…