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Documents Retail Pricing: Beyond EDLP and HiLo James Alford Jeremy Keller Matt Muller.

Slide 1 Retail Pricing: Beyond EDLP and HiLo James Alford Jeremy Keller Matt Muller Slide 2 EDLP Everyday Low Prices Strategy Everyday Low Prices Strategy –Consistently…

Documents How a media industry identifies audiences for its products.

Slide 1 How a media industry identifies audiences for its products Slide 2 Psychographic  Psychographic factors are more fluid and subjective in nature, and relate to…

Documents 15-1 Distribution and Marketing Logistics Chapter 15.

Slide 1 15-1 Distribution and Marketing Logistics Chapter 15 Slide 2 Chapter 15 Objectives After studying this chapter, you will be able to: Explain the role of marketing…

Documents Pricing, Ch#11

Pricing, Ch#11 Strategies Terms Ch#11 Fixed Odd / Even Pricing Variable Price Lining Gouging Promotional Pricing Bait and Switch Multiple Unit Pricing Predatory Bundle Pricing…