Business GfK -vlerick fmcg conference - the price sensitive shopper reality or fairy tail

1. THE PRICE FOCUSEDSHOPPER: REALITY ORFAIRYTALE© GfK 2012 | Price sensitivity in FMCG | Koenraad Dierick 1 2. GfK: Who buys what, where, when, howmuch…?© GfK 2012 |…