Business Lect15

Monopoly Chapter 15 Monopoly While a competitive firm is a price taker, a monopoly firm is a price maker. Monopoly A firm is considered a monopoly if . . . it is the sole…

Documents Overview of Lecture Still more on "Anchoring" Marketing Channels (“Place” in 4 Ps) Pricing –3....

Overview of Lecture Still more on "Anchoring" Marketing Channels (“Place” in 4 Ps) Pricing 3 different pricing models 2 truthful elicitation procedures In class…