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Ellertone Ndalama MBA, FCCA, ACMA, Bcom (Acc), Dip. Bus. Warwick Business School Learning Objectives This lecture, the subsequent case study and the readings should enable…
1. PRICING STRATEGIES (Philip Kotler) By: Shailja Pathak 2. PRICE DISCOUNTS AND ALLOWANCES Many companies give price discounts and adjust list prices in order to encourage…
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NEWGEN An airline for today CONFIDENTIAL MEMORANDUM There is now no doubt that an evolution of our industry is occurring both in Canada and the United States, and this change…
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