1. How should a company respond to a competitor’s price change? 2. By, Anurag Kar B.Tech. Student Department of E and ECE IIT Kharagpur Based on Chapter 3: Developing Pricing…
1. How should a company respond to a competitor’s price change? 2. By, Anurag Kar B.Tech. Student Department of E and ECE IIT Kharagpur Based on Chapter 3: Developing Pricing…
1. RESPONDING TO COMPETITORS’ PRICE CHANGE -KARTIK BHARGAVA 2. FACTORS TO CONSIDER 3. •Product’s stage in life cycle •Its importance in company’s portfolio •The…