Documents Auteurs : Paul Farris et Kusum Ailawadi Traduction et adaptation : Younes BENJELLOUN

New Product Sales Forecasting Auteurs : Paul Farris et Kusum Ailawadi Traduction et adaptation : Younes BENJELLOUN Marketing Metrics Reference : Chapter 4 Les Prévisions…

Documents Author: Paul Farris and Kusum Ailawadi Marketing Metrics Reference: Chapter 4

New Product Forecasting New Product Sales Forecasting This module covers the concepts of hierarchy of effects, awareness, availability (ACV%), trial rate, repeat purchase,…