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Documents 1 Copyright © 2011 Pearson Education, Inc., publishing as Prentice Hall Dr. Dawne Martin Business.....

* Copyright © 2011 Pearson Education, Inc., publishing as Prentice Hall Dr. Dawne Martin Business Marketing: MKTG 550 August 23, 2012 Copyright © 2011 Pearson Education,…

Documents Chapter 10 Objectives

Chapter 10 Objectives After reading Chapter 10, you will be able to: Define product and describe how it contributes to customer value. Discuss how attributes, branding, support…

Documents E-Marketing 5/E Judy Strauss and Raymond Frost

E-MARKETING 5/E JUDY STRAUSS AND RAYMOND FROST Part IV: E-Marketing Management Chapter 10: Product: The Online Offer ©2009 Pearson Education, Inc. Publishing as Prentice…

Documents E-MARKETING 5/E JUDY STRAUSS AND RAYMOND FROST Part IV: E-Marketing Management Chapter 10: Product:....

E-MARKETING 5/E JUDY STRAUSS AND RAYMOND FROST Part IV: E-Marketing Management Chapter 10: Product: The Online Offer ©2009 Pearson Education, Inc. Publishing as Prentice…