* Copyright © 2011 Pearson Education, Inc., publishing as Prentice Hall Dr. Dawne Martin Business Marketing: MKTG 550 August 23, 2012 Copyright © 2011 Pearson Education,…
Chapter 10 Objectives After reading Chapter 10, you will be able to: Define product and describe how it contributes to customer value. Discuss how attributes, branding, support…
E-MARKETING 5/E JUDY STRAUSS AND RAYMOND FROST Part IV: E-Marketing Management Chapter 10: Product: The Online Offer ©2009 Pearson Education, Inc. Publishing as Prentice…