Documents Strategic E-Marketing and Performance Metrics E-M ARKETING /6E C HAPTER 2 2-1.

E-MARKETING/6E CHAPTER 2 2-* ©2012 PEARSON EDUCATION, INC., PUBLISHING AS PRENTICE HALL ©2012 PEARSON EDUCATION, INC., PUBLISHING AS PRENTICE HALL 2-* CHAPTER 2 OBJECTIVES…