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Slide 1Chapter 1 Overview of Electronic Commerce Slide 2 Chapter 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall1 Learning Objectives 1.Define electronic…

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Chapter 12 International Logistics Learning Objectives To identify the reasons for governmental intervention in the area of international trade To distinguish among the unique…

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1. 12Setting Product StrategyMarketing Management, 13th ed 2. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall12-2Chapter Questions• What are the characteristics…