1. Research Design© 2007 Prentice Hall 3-1 2. Research Design:Definition A research design is a framework or blueprint for conducting the marketing research project.…
Slide 1 3-1 © 2007 Prentice Hall Chapter Three Research Design Slide 2 3-2 © 2007 Prentice Hall Chapter Outline 1) Overview 2) Research Design: Definition 3) Research Design:…