Business Mauricio Alvarez - Microsoft - Thru apps marketing - WebCongress Medellín 2014

1. Y Downloads (millions) 64K 102K 140K 2012 2013 2014 180K 2015 Link to source • 153M /día • 33 apps / 8 diarias • 87 % prefieren apps 2. Y Revenue ($billions) 8…