1. 2009 COUNTRY BRAND INDEX / EXECUTIVE SUMMARY 2. COUNTRY BRAND INDEX 2009 / EXECUTIVE SUMMARY1FutureBrand PhilosophyOUR APPROACH: ARE YOU A FUTUREBRAND?True to our name,…
1. 2009 COUNTRY BRAND INDEX 2. COUNTRY BRAND INDEX 2009 1Why Country Brands MatterFor the past five years, FutureBrand has rallied around the idea that countries have the…