1. The CONTEXT Humans like to say they make rational decisions, but in reality they are driven by emotions. “When dealing with people, remember you are not dealing with…
how to reinvent your business, your career, and your personal brand with Steve Kettmann B R O A D W A Y B O O K S N E W Y O R K Arne_9780385526272_3p_all_r1.qxp 4/5/10 8:37…