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1. UNIT-1 BUSINESS CONCEPTS 2. What you will know Statement of concept of business Who is a potential customer Marketing approach Where is the money- trend identification…

Documents CRM and Loyalty

CRM and Loyalty Contents Part 1. Customer Relationship Part 2. Customer Loyalty Part 3. Approach to Loyalty Program Part 4. Loyalty Program case study Part 5. Summary and…

Marketing Digital marketing channel

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Documents CRM Project Report

CRM: Sales Force Automation INTRODUCTION [CUSTOMER RELATIONSHIP MANAGEMENT] A CRM is a collection of people, processes, software, and internet capabilities that helps an…

Documents E Retailing

E-RETAILING GROUP 7:-AAKRITI - EDWIN -BHAWNA -PAYAL -CHANDANA -VARSHA WHAT IS E-RETAILING?  E-RETAILING=ELECTRONIC RETAILING Sale of goods and services via internet or…

Documents Segmentation, Targeting, & Positioning

Segmentation, Targeting, & Positioning Segmentation, Targeting, & Positioning • The marketing program of the firm depends on how the marketer identifies the potential…

Documents Book Review of All Marketers are Liars

BOOK REVIEW ON :- ByGroup Number 5 1 Aishwarya Aparupa Vikram Poonam QUICK FACTS :  Seth Godin said the inspiration came to him when he "watched the Democrats lose…

Documents Customer Interaction Management

Customer Interaction Management Alok Shende Director, Technology Practice 29 October 2004, Goa Agenda • • • • • • What is CRM ? CRM Technology Architecture Need…

Business Marketing plan

1. Marketing Plan Delivered by Sokratis Papadopoulos January 2014 For the EB elect of AIESEC AUTH 14-15 2.  How relative you rank yourself with Marketing?  How good…

Business Differential Cost Analysis chapter7

1. Chapter 7 Differential Cost Analysis (aka Incremental Analysis) for Operating Decisions 2. Describe& Define Differential Analysis Differential analysis focuses on…