Documents Chapter 14 Retailers, Wholesalers, and Direct Marketers Principles of Contemporary Marketing Kurtz &...

Slide 1 Chapter 14 Retailers, Wholesalers, and Direct Marketers Principles of Contemporary Marketing Kurtz & Boone Slide 2 CHAPTER 14 Retailers, Wholesalers, and Direct…

Documents Chapter Objectives Retailers, Wholesalers, and Direct Marketers CHAPTER 14 1 2 4 7 8 Explain the...

Slide 1 Chapter Objectives Retailers, Wholesalers, and Direct Marketers CHAPTER 14 1 2 4 7 8 Explain the wheel of retailing. Discuss how retailers select target markets.…