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BCG Matrix, SWOT Analysis and Porter Model BCG Matrix Introduction: The Boston Consulting Group (BCG) Matrix is an uncomplicated tool to evaluate a company’s position in…

Slide 1 6-1 Chapter 6 – Corporate-Level Strategy Slide 2 6-2 Two Strategy Levels Business-level strategy (competitive)  Each business unit in a diversified firm chooses…

Slide 1 Slide 2 Learning Objectives  Understand the basic corporate-level strategies and their strengths and weaknesses  Identify the factors that are necessary for…