Documents DIRECT SELLING IS THE SALE OF A CONSUMER PRODUCT OR SERVICE, PERSON-TO-PERSON, AWAY FROM A FIXED...

Slide 1DIRECT SELLING IS THE SALE OF A CONSUMER PRODUCT OR SERVICE, PERSON-TO-PERSON, AWAY FROM A FIXED RETAIL LOCATION. THESE PRODUCTS AND SERVICES ARE MARKETED TO CUSTOMERS…

Business Direct marketing 091014

DIRECT MARKETING Stephen Ong BSc(Hons)Econs (LSE), MBA (Bradford) Visiting Professor, Shenzhen University Academic Fellow, Entrepreneurship & Innovation, The Lord Ashcroft…

Documents Chapter 10 Direct Marketing 10-1. 1.Identify purposes served by direct marketing. 2.Explain the...

Chapter 10 Direct Marketing 10-1 Identify purposes served by direct marketing. Explain the popularity of direct marketing. Distinguish a mailing list from a marketing database,…