Marketing Amul strategic brand management by Dheeraj ED and Lavanya AB

1. 1 SBM PROJECT ON SUBMITTED BY- 1. DHEERAJ E D (019) 2. LAVANYA A B (035) AMRITA SCHOOL OF BUSINESS, KOCHI 2. 2 CONTENTS 1. INTRODUCTION 2. ABOUT AMUL 3. ORGANIZATION 4.…

Marketing Advertising History of Amul - Asia's largest Dairy Brand

Advertising History of Amul Advertising History of Amul By: Neha Shetty & Neelam Matani Meaning of “Amul” Amul is an Indian dairy cooperative, based at Anand in the…

Documents Amul

AMUL: A LOGISTICS SUCCESS STORY Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India's largest food product marketing organisation with annual turnover…

Documents Introduction The largest food brand in India and world's Largest Pouched Milk Brand ‘Amul’ is a...

Slide 1 Slide 2 Introduction  The largest food brand in India and world's Largest Pouched Milk Brand ‘Amul’ is a brand name managed by Gujarat Co-operative Milk…