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PLACE • Available at the right place, at the right time, in the right quantities • Nokia has opened its retail outlet ‘Nokia Priority” as well as many authorized…
Model Test 1 Time: 3 Hours Part A: Basic Concepts (30 Points) Total Points: 100 Answer all the questions. Each question carries one point. 1. Which of the following are the…
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Strategic Marketing Decisions Knowledge Factory Market led strategic management The discipline of marketing has migrated from being a functional discipline…
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4Ps: Product Price Place Promotion Product Strategy: Portfolio of 12 products Five product lines Product Line A1 A2 A3 SUV C - Class Products 800 Alto, Zen ,Wagon ±R, Swift,…
DOVE BEAUTY BAR INTRODUCTION Dove is a personal care brand owned by Unilever. It started in 1957 The brand came to India in 1995. It is imported and marketed by Hindustan…