Documents City Branding or Place Branding

city Or place branding Introduction There is a small but rapidly growing body of literature pertaining to place branding. Many streams of research have provided input to…

Education Cross-border Place Branding: Zooming in the potential case of Galicia and Northern Portugal

1. It draws important lessons from the idea of interregional branding and aims to encourage a unique cross-border storyline (trade, RD, Entre. Jobs) 2. A story with content…