Documents MKTG 5 CHAPTER Consumer Decision Making. Understanding Consumer Behavior Consumer behavior consumers...

Slide 1 MKTG 5 CHAPTER Consumer Decision Making Slide 2 Understanding Consumer Behavior Consumer behavior consumers make purchase decisions consumers use and dispose of product…

Documents 6 Consumer Decision Making Dr. Close. Importance of Consumer Behavior Why study consumer behavior?.....

Slide 1 6 Consumer Decision Making Dr. Close Slide 2 Importance of Consumer Behavior Why study consumer behavior? –Complex: personality is a poor predictor of purchasing.…