Business Measurement: Determining the ROI of digital media relations strategies - PRecious Communications,...

1. © 2013 by PRecious Communications 1 DETERMINING THE RETURN ON INVESTMENT OF DIGITAL MEDIA RELATIONS STRATEGIES Lars Voedisch Principal Consultant [email protected]@larsv…

Business Measuring the Effectiveness of PR Efforts:Are You Busy or Indispensable?

1. Measuring the Effectiveness of PR Efforts: Are You Busy or Indispensable?  Aligning measurement with business objectives  Basics of measurement  PR measurement…