1. Chris Bush UX Practice Lead @wearesigma / @suthen 2. Chris Bush UX Practice Lead @wearesigma / @suthen 3. WHAT IS ‘PET’ THEORY?HOW IT IS USED THE GOOD, THE BAD &…

1. MAPPING HUMAN BEHAVIOUR FOR IMMERSIVE EXPERIENCES JON DODD CEO and Co-Founder 2. 2 WHERE I CAME FROM... Escaped from academic neuroscience  Face perception  Attractiveness…

1. Etiology And Prevention Of Eating Disorders, Obesity, And Substance Use Eric Stice, Ph.D. Oregon Research InstituteEric Stice, Ph.D. Oregon Research Institute 2. 02/05/15…

1. Thursday, February 5, 2015 © Copyright 2014 IIP B.V. All Rights Reserved. 1 WAAROM EEN A/B TEST NIET ALTIJD DE BESTE OPTIE IS LINDA VELTER 2. EH… A/B TESTEN? Thursday,…

Lecture 1 First 15 slides Advertising: Introduction Adapted from J. Scott Armstrong Updated August 2015 Introduction R32 The slides for this course are provided at adprin.com.…

Changing Minds ~ Persuasion Principles page 1 of 42 Principles Of Persuasion www.changingminds.org ALIGNMENT PRINCIPLE When everything lines up, there are no contradictions…

Future Advertising Strategies Theories, Persuasion Principles, and Value Cory Morrison December 2009 Contents: SECTION ONE: INTRODUCTION p. 1 SECTION TWO: THEORIES p. 2 SECTION…

1. UX Myths about Behavior Change 2. Baseball + Bat = $1.10 Bat costs $1 more than baseball How much does baseball cost? 3. Baseball + Bat = $21.00 Bat costs $20 more than…