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CHAPTER 1 INTRODUCTION: Consumer Buying Behavior is the behavior that a consumer display while buying the product or a service. Each and every consumer has his/her own buying…

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1. Persuasive Writing To: Persuade, Argue, Convince, Reason, and Defend 2. Selecting a Topic Think of a debate you recently had with another person (friends or family).What…

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Chapter 10 Power and Politics Learning Objectives    Understand: the difference between power and authority Describe: the five interpersonal power bases. Discuss:…

1. COMMUNICATION SKILLS PROF. V. VISWANADHAM 2. SILENCE IS GOLDEN SPEECH IS SILVER 3. C = R WORDS HAVEWONDERFUL POWER ENCOURAGE OR DISCOURAGE INSPIRE OR INSTIGATE DO AND…