For companies whose distribution strategies include career agents, this paper provides an invaluable, comprehensive program of tried and true recruiting practices and new…
•CONSUMER BEHAVIOR MRS MUPANDUKI •Why study Consumer Behavior? •1.If marketers understand why and how individuals make their consumption decisions, they are better…
Journal of Marketing Management, 1994, 10, 311-324 Mark Gabbott and Gillian Hogg Department of Marketing, University of Stirling, Stirling FK9 4LA, UK Consumer Behaviour…
1. Research suggests that customers go through afive-stage decision-making process in anypurchase.However, in more routine purchases like in thecase of food items, customers…
Social Influences on Consumer Behavior By Dr. Kevin Lance Jones Social Influences Information and Pressures from Individuals, groups, and the mass media that affect how…
CHAPTER 8 SOURCES OF BUSINESS FINANCE LEARNING OBJECTIVES After studying this chapter, you should be able to: • • • • • state the meaning, nature and importance…
CHAPTER 2 FORMS OF BUSINESS ORGANISATION LEARNING OBJECTIVES After studying this chapter, you should be able to: • • • • identify different forms of business organisation;…
1. Consumer Behaviour WEEK 4 2. Decision Making Process Choose a recent, relatively large purchase that you made Jot down the different steps you went through to make your…